Digital Marketing & SEO
Online | Digital Marketing & SEO Courses
2 sessions / week
This is a FREE course
If you're interested in our Fall semester, please fill out the interest form to stay informed.
Course Overview
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Digital Landscape, various channels, platforms and audiences
Social Listening to optimize marketing strategies
Building target audience
Social media marketing
Brand management
Content Marketing
Measuring ROI
E-Commerce
Content creation tools
Marketing and
SEO techniques to improve website visibility in search results
Create, optimize and measure performance of pay-per-click campaigns
Choosing the right content marketing for different audiences and different social media platforms
Audience segmentation and Email marketing
Marketing and product management
Omnichannel Messaging
Job Readiness: Soft skills through career trainings geared towards preparing you for job applications & interviews, networking events and job fairs.
You will learn from experts in the industry to start a career in tech.
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You are able to understand and speak English.
You can commit at least 10 hours a week (classes + self-study). 80% attendance of the course is required for graduation.
You are familiar with basic computer terminology.
You are confident with using a computer and software tools
You have interest in digital marketing.
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Enhance your career opportunities in a digital landscape
Learn how to develop and implement marketing strategies across multiple channels
Develop skills that will help you stand out in an ever-changing and competitive market
Apply for roles such as Digital Marketing Specialist, Social Media Manager, SEO Specialist, Content Marketer, Digital Analyst etc.
Support business' growth by effectively marketing their products and services
Use the skills for personal branding and effectively engage with your audience
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• Career & Soft Skills Workshops, Company Visits
• ReDI Mentorship Program (mentors in the IT industry)
• ReDI Talent Pool (job listing platform)
• SkillBuild self-paced eLearning (by IBM & ReDI)
• You should expect to spend a minimum of 8 hours for career workshops or trainings during the semester.
- Online Course
- Classes: Mon & Wed 19:00 – 21:00
- Spring Semester: March - June
- Fall Semester: September - December
- Teaching language: English