Introduction to Digital Marketing

Introduction to Digital Marketing 

Performance marketing 

SEA and SEO Marketing 

Social Media Marketing

Content Marketing Strategies

Affiliate Marketing 

Email Marketing 

WEB Analytics

Digital Marketing Trends and Future Predictions

you have good English skills (B2 level) 

you are familiar with basic computer operations, including using applications like Microsoft Office or Google Workspace

you have interest in digital media, online platforms, and how businesses can leverage digital channels for marketing purposes

you have openness to learning new tools and techniques in digital marketing and active participation in class activities, discussions, and practical exercises

you are able to commit to attending classes, participating in discussions, and completing the semester project

Create basic digital marketing strategies tailored to different audiences

Implement SEO and SEA tactics to improve website visibility

Use social media platforms effectively to promote content and engage audiences

Develop email marketing campaigns to nurture leads and drive conversions

Analyze and interpret web analytics to measure the success of marketing campaigns

Understand and apply affiliate marketing techniques

Stay informed about digital marketing trends to adapt strategies accordingly

Be ready to dive deeper into specialized areas of digital marketing in future, more hands-on courses (e.g. SMM course)

Career & Soft Skills Workshops, Company Visits 

ReDI Mentorship Program (mentors in the IT industry) 

ReDI Talent Pool (job listing platform) 

SkillBuild self-paced eLearning (by IBM & ReDI)