Social Media Marketing

Introduction to Social Media Marketing

Brand Strategy and Personal Branding

Target audience and buyer persona

Content Creation

Storytelling

Meta Universe and Facebook Marketing 

Instagram Marketing

TikTok Marketing

LinkedIn Marketing

you have good English skills (min. B2 level) 

you are familiar with basic computer operations, including using applications like Microsoft Office or Google Workspace

you have interest in learning about social media platforms and how they can be used for marketing

you have willingness to explore creative content creation and storytelling as well as eagerness to learn about various social media platforms, including emerging ones

you have some knowledge of marketing principles (preferred but not mandatory)

you are able to commit to attending classes, participating in discussions, and completing the semester project

Develop Social Media Strategies: Create and implement effective social media strategies tailored to different platforms like Facebook, Instagram, TikTok, and LinkedIn

Build and Promote a Brand: Utilize brand strategy and personal branding techniques to enhance the online presence of a business or personal brand

Engage Target Audiences: Identify and understand target audiences and buyer personas to create engaging and relevant content

Create Compelling Content: Develop engaging content and storytelling techniques that resonate with your audience and support marketing objectives

Leverage Social Media Platforms: Utilize features and marketing tools on various social media platforms to increase brand visibility and engagement

Stay Current with Trends: Keep up-to-date with the latest trends and advancements in social media marketing, including the evolving Meta Universe

Career & Soft Skills Workshops, Company Visits 

ReDI Mentorship Program (mentors in the IT industry) 

ReDI Talent Pool (job listing platform) 

SkillBuild self-paced eLearning (by IBM & ReDI)