Digital Marketing

1. Digital Marketing Fundamentals: Covers the digital landscape including various channels and platforms, building target audiences, and social media marketing.

2. Content Marketing: Focuses on content creation, optimization, and choosing the right content for different audiences and platforms. It also covers SEO techniques to enhance online visibility.

3. Paid Marketing: You learn about how to effectively create and manage pay-per-click campaigns and other paid advertising strategies to maximize ROI.

4. Customer Engagement: Includes audience segmentation, email marketing, omnichannel messaging, and brand management.

5. Career Preparation: Provides job readiness training with soft skills development guided by industry experts to prepare for a career in tech.

How you will learn…

• Live Sessions: You have live sessions twice a week where teachers explain the key concepts. The volunteer teachers are experts in the industry.

• Self-Study: You study around 6 hours weekly on exercises and projects.

• You are able to understand and speak English.

• You can commit at least 10 hours a week (classes + self-study). 80% attendance and homework completion is required for graduation.

• You are familiar with basic computer terminology.

• You are confident with using a computer and software tools

• You have interest in digital marketing.

• What Does a Digital Marketer Do?

• Digital Marketing 101

• What is SEO and How Does it Work?

• How to use AI in Digital Marketing?

• Enhance your career opportunities in a digital landscape

• Learn how to develop and implement marketing strategies across multiple channels

• Develop skills that will help you stand out in an ever-changing and competitive market

• Apply for roles such as Digital Marketing Specialist, Social Media Manager, SEO Specialist, Content Marketer, Digital Analyst etc.

• Support business' growth by effectively marketing their products and services

• Use the skills for personal branding and effectively engage with your audience

• Career & Soft Skills Workshops, Company Visits

• ReDI Mentorship Program (mentors in the IT industry)

• ReDI Talent Pool (job listing platform)

• Further Online Learning resources such as SkillBuild self-paced eLearning (by IBM & ReDI)